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The BMW Group has opened the world’s largest showroom in Abu Dhabi for its four brands.
Abu Dhabi Motors invested around AED 300 million (R632 million) in the new 35 000 m2 showroom that now houses BMW, Mini and Rolls-Royce cars and BMW motorcycles.
The facility in Umm Al Nar will employ more than 450 staff members and will have more than 70 vehicles and 10 motorcycles on permanent display. A pre-owned showroom and a state-of-the-art service area with a 120-vehicle capacity are also on site.
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The showroom also has a retail area selling a selection of BMW and Mini fashion items and other merchandise, accessories and original parts. A private cinema, café and children’s play area are on site for those wishing to extend their visit to the dealership.
The BMW Group achieved a new sales record in the Middle East in 2011. A total of 18 657 BMW and MINI vehicles were sold last year in the region’s 14 import markets and the United Arab Emirates (UAE) accounted for more than 47% of deliveries.
The best-selling vehicles in the region in 2011 were large model series such as the BMW 7 Series (4511 units), the 5 Series (4286), the X5 (2620) and the X6 (2510).
Abu Dhabi Motors was also one of the Rolls-Royce’s top ten dealers in the world in 2011.
The new showroom was officially opened by Ian Robertson, member of the board of management of BMW AG and former MD of BMW SA, Sheikh Hazza bin Zayed Al Nahyan, national security advisor and vice-chairman of the Abu Dhabi Executive Council, and Arno Husselmann, general manager of Abu Dhabi Motors, at an exclusive event attended by more than 1000 guests, including BMW’s director of BMW Group Design, Adrian Van Hooydonk.
Abu Dhabi Motors invested around AED 300 million (R632 million) in the new 35 000 m2 showroom that now houses BMW, Mini and Rolls-Royce cars and BMW motorcycles.
The facility in Umm Al Nar will employ more than 450 staff members and will have more than 70 vehicles and 10 motorcycles on permanent display. A pre-owned showroom and a state-of-the-art service area with a 120-vehicle capacity are also on site.
STAR PERFORMER
The showroom also has a retail area selling a selection of BMW and Mini fashion items and other merchandise, accessories and original parts. A private cinema, café and children’s play area are on site for those wishing to extend their visit to the dealership.
The BMW Group achieved a new sales record in the Middle East in 2011. A total of 18 657 BMW and MINI vehicles were sold last year in the region’s 14 import markets and the United Arab Emirates (UAE) accounted for more than 47% of deliveries.
JEWEL IN THE DESERT CROWN: The new Abu Dhabi Motors incorporates new and used-car showrooms, a workshop and leisure areas for BMW owners and fans.
Abu Dhabi Motors was also one of the Rolls-Royce’s top ten dealers in the world in 2011.
The new showroom was officially opened by Ian Robertson, member of the board of management of BMW AG and former MD of BMW SA, Sheikh Hazza bin Zayed Al Nahyan, national security advisor and vice-chairman of the Abu Dhabi Executive Council, and Arno Husselmann, general manager of Abu Dhabi Motors, at an exclusive event attended by more than 1000 guests, including BMW’s director of BMW Group Design, Adrian Van Hooydonk.
