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Nissan lures former SA exec

2012-06-05 08:26

LURING TALENT TO TAKE ON GERMAN TOP THREE: Nissan has ambitious plans for its Infiniti brand and the acquisitions of top Audi executive Johan De Nysschen (pictured above) will hopefully see its premium brand better equipped to take on its Germ

Nissan has hired Johan de Nysschen, former president of Audi US, to head its premium Infiniti brand. He will join Nissan in July 2012 and be based at Infiniti's new HQ in Hong Kong, China.

South African De Nysschen spent 19 years with Audi but also spent time with BMW as the general manager in Midrand from 1993-99.


Andy Palmer, executive vice-president for product planning at Nissan, said: "Johan is a highly successful global luxury automotive executive and his leadership of Infiniti will be a key factor in realising the potential of the Infiniti brand."

“We have exciting and ambitious plans to improve the Infiniti brand, among them new models in all markets where premium customer demand exists."

The Infiniti brand will be relaunched in South Africa in June 2012.


Audi said De Nysschen's departure was unrelated to a management shake-up in Ingolstadt, Germany. Three Audi board members have been replaced, including sales chief Peter Schwarzenbauer, as part of a senior management reshuffle in the VW Group.

In other news, current CEO of Volkswagen Commercial Vehicles, Wolfgang Schreiber, will succeed Wolfgang Durheimer as president of Bugatti and Bentley.

Durheimer is leaving his position as chief of both Bugatti and Bentley to become head of research and development at Audi. Schreiber will take the helm at Bugatti and Bentley in September 2012.

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