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BP launches best dirt-busting fuels

BP launched its new range of fuel in SA and says the new products will clean your car's engine and improve fuel economy. - Sponsored

11 ways to drive fuel efficiently in SA

We list more tips and methods on how to stretch the fuel in your car, as well as stretching your wallet.

Nissan charges EV idea to 1m

2012-06-25 10:42

SPREADING THE WORD: Nissan's online EV campaign was designed to tell Europe of its Leaf hatchback as well as assist cities in expanding their electric car infrastructure.

Nissan’s “Big Turn On” has hit its target ahead of time, the automaker said.

The initial plan in Nissan’s ambitious on-line campaign to reach one million people in 100 days was reached on June 21, 2012 – 15 days ahead of schedule.

Paul Willcox senior vice president for sales and marketing of Nissan Europe said: "We are delighted to have hit one million ‘turn ons' ahead of schedule.

'REAL ALTERNATIVE'


"It shows that more and more people are realising that cars like the Nissan Leaf are a real alternative."

As well as encouraging car drivers in Europe to consider zero-emission driving, the campaign also tried to highlight the Leaf’s safety, its environmental friendliness and show it is economical to run.

At the end of the campaign, the city with the most drivers turned on to electric vehicles will be given 30 Nissan Quick Chargers, while the individual who encouraged the most people will win a Leaf.


Inside Wheels24

BP fights rising fuel prices for SA motorists

BP's new fuel, Ultimate with Active technology, will, theoretically, extend your car's fuel range while reducing maintenance costs. Read more.

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