2014 SA Bike of Year: YOU get a vote!

Vote and win! The 2014 Amid motorcycle show will announce the second annual 2014 SA Bike of the Year awards.

Wild on Wheels

From wild wheels to crazy crashes, check out the best in motoring news and quirky stories in our Wild on Wheels section!

Nissan charges EV idea to 1m

2012-06-25 10:42

SPREADING THE WORD: Nissan's online EV campaign was designed to tell Europe of its Leaf hatchback as well as assist cities in expanding their electric car infrastructure.

 
Nissan’s “Big Turn On” has hit its target ahead of time, the automaker said.

The initial plan in Nissan’s ambitious on-line campaign to reach one million people in 100 days was reached on June 21, 2012 – 15 days ahead of schedule.

Paul Willcox senior vice president for sales and marketing of Nissan Europe said: "We are delighted to have hit one million ‘turn ons' ahead of schedule.

'REAL ALTERNATIVE'


"It shows that more and more people are realising that cars like the Nissan Leaf are a real alternative."

As well as encouraging car drivers in Europe to consider zero-emission driving, the campaign also tried to highlight the Leaf’s safety, its environmental friendliness and show it is economical to run.

At the end of the campaign, the city with the most drivers turned on to electric vehicles will be given 30 Nissan Quick Chargers, while the individual who encouraged the most people will win a Leaf.


NEXT ON WHEELS24X

Read Wheels24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Inside Wheels24

Wild on Wheels

From wild wheels to crazy crashes, check out the best in motoring news and quirky stories in our Wild on Wheels section!

There are new stories on the homepage. Click here to see them.