Nissan charges EV idea to 1m
SPREADING THE WORD: Nissan's online EV campaign was designed to tell Europe of its Leaf hatchback as well as assist cities in expanding their electric car infrastructure.
Nissan’s “Big Turn On” has hit its target ahead of time, the automaker said.
The initial plan in Nissan’s ambitious on-line campaign to reach one million people in 100 days was reached on June 21, 2012 – 15 days ahead of schedule.
Paul Willcox senior vice president for sales and marketing of Nissan Europe said: "We are delighted to have hit one million ‘turn ons' ahead of schedule.
"It shows that more and more people are realising that cars like the Nissan Leaf are a real alternative."
As well as encouraging car drivers in Europe to consider zero-emission driving, the campaign also tried to highlight the Leaf’s safety, its environmental friendliness and show it is economical to run.
At the end of the campaign, the city with the most drivers turned on to electric vehicles will be given 30 Nissan Quick Chargers, while the individual who encouraged the most people will win a Leaf.