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New Cherokee: 'Kinda like death'

2013-01-16 14:57

STARING DEATH IN THE EYES: Jeep has gone for a sinister look for its 2013 Grand Cherokee, unveiled at the Detroit auto show.

DETROIT, Michigan - The tail lights on the high-performance version of the 2013 Jeep Grand Cherokee are tinted black, giving it an ominous look.

Ralph Gilles, Chrysler design leader, commented: "(The lights are) kinda like death. They look like they're really staring at you. If you look at them they're all dark inside. You can't even see the lens."

FIRST FOR CHRYSLER

He said it's the first time Chrysler had created such a "sinister" look to its vehicle lights. "The vehicle can pretty much be sinister if you want it to," he said, but the designers wanted to create something unique that "owners will love".

The headlights on the Range Rover Evoque also give that vehicle "a bit more of the sinister look", according to IHS Automotive analyst Rebecca Lindland.

"The great thing with lighting technology is that you can actually have a very narrow light and still have a tremendous amount of road illumination," she said.

Back to ‘Bling is the thing’.
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