Confirmed as a Grand Tourer, the new model is set for its first public unveiling at October's Paris Motor Show.
Until then, eager fans will be party to a bit-by-bit unveiling on a dedicated countdown site, accessible via ferrariworld.com.
The roar of the GT's engine note was the first to be unveiled, and Maranello has promised that more details will be released over the next few days, including first images.
The car's name will also be revealed on the site.
Updates will continue until the GT's Paris show debut.