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Mopar go-faster bits for Fiat 500

The legendary name in Chrysler (more specifically sub-brand, Dodge) performance parts and drag-racing go-faster bits, are working ona range of new accessories for the Fiat 500.

Pietro Gorlier, Mopar’s boss, says his technicians are busy preparing a range of goodies which should eventually be around 150 series numbers strong. "The Fiat 500 is one of the most customised vehicles in Europe and personalisation is what Mopar is all about."

After-sale parts are a profitable revenue source for automakers but Gorlier says Mopar's benefit goes beyond the bottom line. The more attached (emotionally) customers are to their vehicle (due to customisation) the more likely they are to buy another one from the same brand."

Gorlier believes Mopar makes that attachment stronger because it allows car owners to easily create unique vehicles that match their personal style.

Options for the Fiat 500 range ion Europe range from the equivalent of R120 for a locking fuel cap to R15 000 or a body kit.

The question in all of this, though, is how Fiat’s traditionally tuning partner, Abarth, feels about being sidelined as the 500’s being prepared to be launched to its (possibly) most lucrative market yet?

We've asked Fiat SA to tell us if the bits will be available to SA Cinquecento owners.
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