Rolle, Switzerland - Nissan's electric Leaf will attempt to complete the famous 1.8km Goodwood hillclimb course as fast as possible...but in reverse. The EV will attempt to set a new Guinness World Record for the fastest time over a distance of one mile (1.6km) in reverse.The electric motor powering its wheels should enable the Leaf to be able to hit the same top speed going backwards as it manages going forwards. 'SERIOUS CRICK IN MY NECK'The attempt is part of Nissan's ambitious social media-driven campaign, "The Big Turn On", which is spreading the EV message across Europe. The campaign aims to prove that as well as being environmentally friendly, the Nissan Leaf is safe, economical to run, practical, and fun to drive.Professional stunt driver Terry Grant will attempt the reversing record. Veteran stunt driver Terry thrilled the crowds at the 2011 Festival of Speed by driving a Nissan Juke up the hillclimb on two wheels.Terry said: "The Leaf Reverse Record isn't going to be easy and will be very challenging. I'd prefer to do it on a nice straight and level strip of tarmac rather than on Lord March's drive. The hill not only climbs, but is also full of twists, turns and obstacles."It's a hugely technical test of speed and concentration. Despite the risks, the strength and integrity of Nissan Leaf's design gives me confidence. Whatever happens, I know I'm going to finish the weekend with a serious crick in my neck," he said.Another electric star from the Japanese automaker will be the race-tuned Leaf Nismo RC. Nissan hopes the EV, driven by 2011 FIA GT1 Championship winning driver Michael Krum, will set a new record for electric vehicles.The Goodwood Festival of Speed takes place from June 29 to July 1.