As Toyota began its programme of worldwide exports and growth during the 1950's and 1960's it found many established markets were already well-served by American and European 4x4 brands. This prompted the company to focus instead on emerging markets in the Middle and Far East, Africa and South America, where the Land Cruiser’s tough performance made it a strong proposition.
STARTER KIT: The BJ of 1951 that started it all - this is the soft-top version.
From this point Land Cruiser progressed through two further generations: in 1996 (the Land Cruiser Prado) and 2002 before the launch of the current model in 2009.
MODERN MIGHT: And right up to date - the latest Toyota Land Cruiser Prado.