Kia voted top automaker
2012-06-25 10:44
KOREAN AUTOMAKER POWERHOUSE: German automakers beware - With its new design language and value for money offerings, it’s no wonder Kia has earned top awards for its products.
Which? magazine has named Kia as its Best car Manufacturer for 2012 in its annual award ceremony.
The magazine praised the Korean automaker's “superb new range of cars” as well as the brand’s value for money and “industry-leading” seven year warranty (Europe).
Kia beat Korean rival Hyundai as well as BMW and Toyota to take the prize.
TOP AWARD ON FIRST ATTEMPT
Which? chief executive, Peter Vicary-Smith said: “This is the first time Kia has made the short-list and to walk off with the title is a significant achievement.”
He went on to praise Kia for being one of the top ranked brands in the 2012 Which? Car survey for both customer satisfaction and reliability.
Which? said in its commendation: “Kia’s new Rio, Sorento and Picanto have all impressed in our Test Lab, while the new cee’d and Optima get the thumbs-up from our initial road tests. Compared to where it was just five years ago, we feel that Kia is the most improved car brand around.”
Kia Motors UK managing director Michael Cole said: “We are absolutely delighted to win this award – especially at the first attempt. It marks the culmination of several years of hard work by our designers, engineers and by our dealers who are as committed as we are to give our customers an outstanding buying and ownership experience.
"We see this as a great honour as Which? has a long history of championing the consumer and being remarkably thorough in its testing process,” he said.
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