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Jaguar to pounce with 3, C rival

2011-02-02 22:40
Jaguar’s new global brand director has said the company is ready to explore a small sedan to compete with the likes of BMW’s 3 Series, Mercedes-Benz’s C-Class and Audi’s A4.

Adrian Hallmark told Automotive News Jaguar needs different, lower-specced models and he imagines a small sports car or sedan to slot beneath the XF executive sedan could fulfil that function.

"We need to play in that world," Hallmark said. "We have to do both. Whether we do one, two or three body styles, we can still decide. But we have to be in the lower price."

Hallmark admitted the project was at its early stages and would probably only be ready for production in four years.

And the new car would be unlike the company’s previous attempt, the Ford Mondeo-based X-Type, Hallmark said. 

"If we go into the smaller car market, we want to build elegant cars with great technology that give a sense of occasion and position us above that competition – where Jaguar should be," he said.
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