Preparations for the 2012 Goodwood Festival of Speed are starting early - Jaguar’s XFR has completed a number of demonstration runs up the famous hill. The theme for the 2012 event from June 28 to July 1 is “Young Guns – Born to Win” to celebrate young drivers, riders, designers and engineers in the automotive world. Back in 2011 the festival celebrated 50 years of the iconic Jaguar E-type with a 28m sculpture of the sports car as the event's centerpiece. For 2012 Jaguar again promises not only to celebrate its cars from the past but also to provide a glimpse of the near future with the run up the notorious Goodwood Hill. BIGGER CAUSEThe 2012 theme, however, also channels a recent initiative by Jaguar LandRover to recruit hundreds of graduates into the business as the company ramps up for its future plans. The company wants more young people to consider a career in engineering and technology because a UK survey has revealed that engineering remains a minor interest among teenagers. JLR executive director Mike Wright said: "The success of our global business lies in engineering and innovation. JLR has ambitious plans for growth and this can only be supported by innovation in new products, engines and environmental technologies.THINKING OF THE FUTURE"We are the UK's leading investor in automotive research and development and we are successfully delivering breakthroughs in engineers, performance and sustainability. It's critical that we attract talented young people to become the next generation of engineers and technologists.”JLR engineering director Bob Joyce said: "We now employ more than 6000 engineers, designers and technologists in the UK, and the search is on for more talented young people to join that team. It's a really exciting time to be an engineer."This year, JLR is a lead sponsor of The Big Bang science and engineering fair for young people in Birmingham in the UK. It will run until March 17, 2012.