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Toyota toppled by Korean brands

2010-11-24 06:29

AUTOMATIC CHOICE: Where Toyota once reigned supreme, Hyundai and Kia have now taken over the mantle of most popular Asian auto brand in Europe.

Toyota is no longer the best-selling Asian brand in Europe.

The world’s biggest automaker has been supplanted by South Korea’s Hyundai/Kia alliance.

During the first 10 months of 2010, Toyota and Lexus have seen their market share fall by 17% in Europe. At the same time Hyundai and Kia have gained four percent of the European vehicle market.

Tallying the numbers, Toyota/Lexus have sold 511 754 cars in Europe so far in 2010, Hyundai/Kia 521 369.

The South Koreans intend to become the best-selling Asian brand in the US next, a goal that may be a touch more difficult to achieve considering Toyota’s popularity in the North American market.

Total Hyundai sales in the US are up by 21% so far in 2010 - perhaps a sign of things to come.

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