The world’s biggest sporting event descends on South Africa next month and Hyundai will be transporting all the official guests, including the 32 teams.
Hyundai drives the World Cup
A flotilla of 609 passenger cars and 32 luxury coaches from Hyundai will transport the Fifa officials, national teams, referees and media for the duration of the Football World Cup, now just 15 days away.
“We are proud to partner with Fifa during this historic football event. The opportunity to provide VIP transport at this momentous tournament gives us the high visibility we need in Africa and the world to raise awareness of our brand and products,” said Sean S.H. Kim, Senior Vice President of Hyundai Motor’s Marketing Division at the official handover ceremony at Soccer City in Johannesburg where Fifa secretary general Jerome Valcke was presented with an oversized car key in front of a display of the full fleet.
On display were the Hyundai Universe Express Noble luxury coaches that were specially manufactured for the games and decorated with national team colours and flags.
About 80 Hyundai mechanical staff will be on stand-by throughout the games at the 10 stadiums in case emergency support for the fleet is needed.
The Korean manufacturer has an 11-year association with Fifa and has recently extended it partnership agreement to include the 2014 Fifa World Cup in Brazil.
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