The Honda CR-Z sports hybrid has beaten off nine contenders to be crowned 2010-2011 Japanese Car of the Year.
The Honda Insight narrowly lost out to Toyota's Prius in 2009 but this year the CR-Z’s mix of sportiness and fuel efficiency managed to convince the jurors.
The 60-member award committee said the CR-Z was chosen beacause: "It proved that excellent fuel economy from the hybrid technology can co-exist with 'fun to drive'."
Responding to the news, Honda's president and CEO Takanobu Ito said: “This award shows that the public has accepted Honda's aspiration to supply exceptional environmental performance in a fun-to-drive hybrid car at an affordable price, as well as Honda's desire to spread the joy of owning and driving a car.”
POLO AND A PUG
The Suzuki Swift, Volkswagen Polo, Mercedes-Benz E-Class, BMW 5 Series, Peugeot RCZ, Jaguar XJ, Nissan March, Mazda Premacy and Toyota Marx X were all nominated for the top prize.
The Polo was voted as the Import Car of the Year; the Peugeot RCZ coupe was given a Special Award with the committee praising its balance between innovative design and driving fun.
The CR-Z, which combines Honda’s 1.5-litre i-VTEC engine and "motor assist" system was launched in South Africa in August, 2010. The sports hybrid was recently announced as a finalist in the 2011 South African Car of the Year contest.
The winner will be announced in March, 2011.
The Honda Insight narrowly lost out to Toyota's Prius in 2009 but this year the CR-Z’s mix of sportiness and fuel efficiency managed to convince the jurors.
The 60-member award committee said the CR-Z was chosen beacause: "It proved that excellent fuel economy from the hybrid technology can co-exist with 'fun to drive'."
Responding to the news, Honda's president and CEO Takanobu Ito said: “This award shows that the public has accepted Honda's aspiration to supply exceptional environmental performance in a fun-to-drive hybrid car at an affordable price, as well as Honda's desire to spread the joy of owning and driving a car.”
POLO AND A PUG
The Suzuki Swift, Volkswagen Polo, Mercedes-Benz E-Class, BMW 5 Series, Peugeot RCZ, Jaguar XJ, Nissan March, Mazda Premacy and Toyota Marx X were all nominated for the top prize.
The Polo was voted as the Import Car of the Year; the Peugeot RCZ coupe was given a Special Award with the committee praising its balance between innovative design and driving fun.
The CR-Z, which combines Honda’s 1.5-litre i-VTEC engine and "motor assist" system was launched in South Africa in August, 2010. The sports hybrid was recently announced as a finalist in the 2011 South African Car of the Year contest.
The winner will be announced in March, 2011.