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The Chevrolet Camaro returns as the Autobot "Bumblebee" in Transformers: Dark of the Moon, which opens worldwide on 29 June 2011.
To celebrate, Chevrolet is offering a 2012 Transformers Special Edition Camaro Coupe to Bumblebee fans in the US, Canada, China, Japan, Europe, South America and the Middle East.
"The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans," said Rick Scheidt, vice president of Chevrolet marketing. "Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world."
MOST SEARCHED-FOR
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated R10bn in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
In 2009 the Camaro was the most-searched-for car online, even though the first models didn’t arrive at dealers until late that year.
The following year, 2010, the Camaro assumed leadership of the North American sportscar market from its fierce rival, Ford's Mustang, for the first time in 24 years.
In 2011, the Camaro continues to lead the segment, fuelled by the introduction of the Camaro Convertible. For 2011 Camaro has recorded 40 275 sales, compared to its fierce rival, Ford's Mustang, with 30 206.
That momentum is expected to accelerate with the introduction of the 404kW 2012 Camaro ZL1 early next year, as well as limited-edition models such as the Transformers Special Edition.
The 2012 Transformers Special Edition will be offered as a R20 500 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition to the content offered in the popular RS appearance package, the Transformers edition will feature black rally stripes that stretch over the bonnet, roof, boot lid and unique high-wing rear spoiler, 20-inch black wheels wrapped in high-performance tyres and Autobot Shield logos on the hubs and front quarter panels.
Inside, the Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats. Autobot Shield logos are embroidered on the front head restraints as well as the centre console lid.
Two dealer-installed options are also available: 21-inch black wheels and a black ground-effects package.
HERE'S THE STORY...
Customers can order the 2012 Transformers Special Edition Camaro from July, with deliveries starting in the US. and Canada in September.
Transformers: Dark of the Moon is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce.
The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.
When a mysterious event from Earth’s past erupts into the present it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand.
The chances of South African bowtie muscle fans being able to order the fifth-generation Camaro from dealers? The possibility remains (as GM's 'expanding markets' mantra is crucial to the company's success), but don't expect anything before 2013...
To celebrate, Chevrolet is offering a 2012 Transformers Special Edition Camaro Coupe to Bumblebee fans in the US, Canada, China, Japan, Europe, South America and the Middle East.
"The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans," said Rick Scheidt, vice president of Chevrolet marketing. "Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world."
MOST SEARCHED-FOR
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated R10bn in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
In 2009 the Camaro was the most-searched-for car online, even though the first models didn’t arrive at dealers until late that year.
The following year, 2010, the Camaro assumed leadership of the North American sportscar market from its fierce rival, Ford's Mustang, for the first time in 24 years.
BLACK AND YELLOW: Contrasting trim and a collection of movie-car styling trinkets embellish the Bumblebee Camaro
That momentum is expected to accelerate with the introduction of the 404kW 2012 Camaro ZL1 early next year, as well as limited-edition models such as the Transformers Special Edition.
The 2012 Transformers Special Edition will be offered as a R20 500 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition to the content offered in the popular RS appearance package, the Transformers edition will feature black rally stripes that stretch over the bonnet, roof, boot lid and unique high-wing rear spoiler, 20-inch black wheels wrapped in high-performance tyres and Autobot Shield logos on the hubs and front quarter panels.
Inside, the Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats. Autobot Shield logos are embroidered on the front head restraints as well as the centre console lid.
Two dealer-installed options are also available: 21-inch black wheels and a black ground-effects package.
HERE'S THE STORY...
Customers can order the 2012 Transformers Special Edition Camaro from July, with deliveries starting in the US. and Canada in September.
Transformers: Dark of the Moon is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce.
The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.
When a mysterious event from Earth’s past erupts into the present it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand.
The chances of South African bowtie muscle fans being able to order the fifth-generation Camaro from dealers? The possibility remains (as GM's 'expanding markets' mantra is crucial to the company's success), but don't expect anything before 2013...
