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Geely's Panda to paw at SA market

2011-01-27 11:41

PLAYFUL CITY CAR: This is the Geely Panda, which will be rebadged LK for the South African market.

Geely SA is gearing up for the 2011 introduction of two more models, a small car for the A/B segment and a D segment entrant to complement its MK sedan and MK2 hatchback.

“We are very excited about the small car,” said CEO John Jessup. “We believe it will set new standards in quality, safety, equipment, styling, refinement and ‘cool’ in the South African entry-level market.

“It’s called Panda in China but will be known as the LK when we launch it in South Africa in March (Fiat has the Panda brand in South Africa).
 
“One of its biggest features is its safety. The LK was the first car to achieve five stars in China’s independent C-NCAP collision test.”

SMALL CAR, BIG HOPES
 
Jessup says the launch of the LK, which will account for most of Geely SA’s expected sales by 2012, will be followed by the introduction at the Johannesburg International Motor Show in October of a D-segment sedan “that will set new standards of quality for money” in the SA market.
 
The Geely car range in South Africa consists of five models: MK 1.5 GS, 1.6 GL and 1.6 GT sedans and the MK2 1.5 GL and 1.5 GT hatches.  Prices range from R105 000 to R120 000.
 
Geely SA is owned by the Hallmark Motor Group, a sister company of the JSE-listed transportation, supply chain and logistics service provider Cargo Carriers and the family-owned Magic Group.
 
“In July last year there were 12 dealers. In less than six months this has grown to 25, including the replacement of three of the original dealers,” Jessup said. “We aim to continue to expand our dealer network to about 35 by mid-2011 as we gear up for the new models.”



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