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The threat of legal action by Ford concerning the name of Ferrari's new F1 car has prompted the Italian automaker to change it.
Subsequent to the reports of legal action, Ferrari twice referred to its 2011 car as the "Ferrari F150th Italia" on January 10, 2011 at the second test session at Jerez ahead of the start of the new season.
"Before the lunch break, Fernando Alonso completed just over 200km at the wheel of the Ferrari F150th Italia," said the team in one bulletin.
Referring to the recent launch of the car, the team also reminded readers that "web surfers were able to follow the presentation of the Ferrari F150th Italia" live.
FORD v. FERRARI - AGAIN...
Ford announced its intention to take sue Ferrari for copyright infringement after the Italian team launched its 2011 F1 car as the F150 in January, 2011.
Ford's best-selling vehicle is, of course, the F-150 bakkie and the company says three decades of marketing and brand equity was in danger of being eroded by Ferrari’s F1 naming faux pas.
Ferrari's official reply indicates that if the company had stayed true to its policy of only naming F1 cars in a chronological order (according to technical specification), things would have been fine.
"A letter of reply to has been sent to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be, used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters."
The official name - Ferrari F150th Italia - is not quite so simple to pronounce.
Having Ferrari capitulate will be a particularly sweet victory for Ford, recording the second instance that Dearborn has been able to usurp Maranello’s motorsport efforts after a corporate spat due to the Italian brand’s petulance.
Back in the mid-1960's Ferrari stalled attempts by Ford to take over the Italian brand. Ford subsequently built the GT40 racer and triumphed over Ferrari (and all others) with three consecutive victories at the Le Mans endurance race from 1966-1969.
Despite often treating the FIA's threat of legal action concerning racing and technical infringements with contempt, when it comes to Ford, Ferrari knows when to bow...
Subsequent to the reports of legal action, Ferrari twice referred to its 2011 car as the "Ferrari F150th Italia" on January 10, 2011 at the second test session at Jerez ahead of the start of the new season.
"Before the lunch break, Fernando Alonso completed just over 200km at the wheel of the Ferrari F150th Italia," said the team in one bulletin.
Referring to the recent launch of the car, the team also reminded readers that "web surfers were able to follow the presentation of the Ferrari F150th Italia" live.
FORD v. FERRARI - AGAIN...
Ford announced its intention to take sue Ferrari for copyright infringement after the Italian team launched its 2011 F1 car as the F150 in January, 2011.
Ford's best-selling vehicle is, of course, the F-150 bakkie and the company says three decades of marketing and brand equity was in danger of being eroded by Ferrari’s F1 naming faux pas.
Ferrari's official reply indicates that if the company had stayed true to its policy of only naming F1 cars in a chronological order (according to technical specification), things would have been fine.
"A letter of reply to has been sent to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be, used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters."
The official name - Ferrari F150th Italia - is not quite so simple to pronounce.
Having Ferrari capitulate will be a particularly sweet victory for Ford, recording the second instance that Dearborn has been able to usurp Maranello’s motorsport efforts after a corporate spat due to the Italian brand’s petulance.
Back in the mid-1960's Ferrari stalled attempts by Ford to take over the Italian brand. Ford subsequently built the GT40 racer and triumphed over Ferrari (and all others) with three consecutive victories at the Le Mans endurance race from 1966-1969.
Despite often treating the FIA's threat of legal action concerning racing and technical infringements with contempt, when it comes to Ford, Ferrari knows when to bow...
