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Despite digital entertainment having taken over our lives, there is still no substitute for a good book.
Petrolheads the world over appreciate a beautifully illustrated brand opus with exclusive content and images. Good books chronicling the history of a performance brand - or particular supercar model - can retail for close to R1 000.
Well, one can always trust Ferrari to produce a branded product of such ridiculous price it would make even the company’s cars appear good value.
Witness The Official Ferrari Opus.
Greatest car book of all time?
Containing 200 000 words and 2 000 images spanning 852 pages and bound in red leather, The Official Ferrari Opus even comes with its own composite case, to keep it safely locked away from prying toffee apple wielding children.
Proving, yet again, that Ferrari is not so much an automotive brand as a branding company in its entirety, there will be five grades of The Official Ferrari Opus available.
A total of 5 030 copies of The Official Ferrari Opus will be printed, most retailing for R28 000, which is quite an investment considering it is only a book. Then again, at half a metre tall and weighing 37kg, this Ferrari opus is not your standard coffee table book.
The R28 000 edition is signed by Ferrari’s current F1 drivers (Felipe Massa and Fernando Alonso) and would prove sufficient enough a collector’s item for most people. Well, not quite.
Ferrari will be offering 500 copies as in Cavallino Rampante edition trim, which adds a few additional, randomly collected, signatures of past Ferrari F1 drivers and bumps up the price to R50 000.
If you own an Enzo though, you’ll obviously want the Enzo edition, limited to 400 copies and retailing for R250 000. What does a quarter or a million Rand book feature? Well, it is exactly the same as the R28 000 base version of The Official Ferrari Opus; you pay the additional R222 000 to have a silver-folio inserted with the autographs of all living Ferrari World Champions.
Ferrari though, sees a market for 30 brand fanatics quite willing part with R1.8m for a special edition of The Official Ferrari Opus featuring 30 diamonds arranged in the shape of a Prancing Horse on the cover. If paying the price of a mint F360 for a book seems bizarre to you, well, at least those 30 rather unhinged individuals will be entered into a lottery to win a replica of Michael Schumacher’s championship winning Ferrari F1 car.
Ferrari will only sell one diamond embedded book per country, which begs the question who’ll become the owner of that R1.8m The Official Ferrari Opus diamond edition set aside for South Africa…
Amazingly, the R1.8m edition is not the most exclusive of all. The very first of these 5 030 books will go on tour with the F1 circus this season, collecting signatures (of all and sundry ever involved with Ferrari’s F1 team, we suspect) along the way before being auctioned off at the end of 2011.
Is the marketing spiel surrounding The Official Ferrari Opus a sign of Maranello being more interested in making money than retaining brand values? Possibly
If you peruse those 852 pages and absorb the content, you’ll surely disagree. It also goes to show, some things can never be experienced to their true value on an iPad…
Petrolheads the world over appreciate a beautifully illustrated brand opus with exclusive content and images. Good books chronicling the history of a performance brand - or particular supercar model - can retail for close to R1 000.
Well, one can always trust Ferrari to produce a branded product of such ridiculous price it would make even the company’s cars appear good value.
Witness The Official Ferrari Opus.
Greatest car book of all time?
Containing 200 000 words and 2 000 images spanning 852 pages and bound in red leather, The Official Ferrari Opus even comes with its own composite case, to keep it safely locked away from prying toffee apple wielding children.
Proving, yet again, that Ferrari is not so much an automotive brand as a branding company in its entirety, there will be five grades of The Official Ferrari Opus available.
A total of 5 030 copies of The Official Ferrari Opus will be printed, most retailing for R28 000, which is quite an investment considering it is only a book. Then again, at half a metre tall and weighing 37kg, this Ferrari opus is not your standard coffee table book.
The R28 000 edition is signed by Ferrari’s current F1 drivers (Felipe Massa and Fernando Alonso) and would prove sufficient enough a collector’s item for most people. Well, not quite.
Ferrari will be offering 500 copies as in Cavallino Rampante edition trim, which adds a few additional, randomly collected, signatures of past Ferrari F1 drivers and bumps up the price to R50 000.
If you own an Enzo though, you’ll obviously want the Enzo edition, limited to 400 copies and retailing for R250 000. What does a quarter or a million Rand book feature? Well, it is exactly the same as the R28 000 base version of The Official Ferrari Opus; you pay the additional R222 000 to have a silver-folio inserted with the autographs of all living Ferrari World Champions.
Ferrari though, sees a market for 30 brand fanatics quite willing part with R1.8m for a special edition of The Official Ferrari Opus featuring 30 diamonds arranged in the shape of a Prancing Horse on the cover. If paying the price of a mint F360 for a book seems bizarre to you, well, at least those 30 rather unhinged individuals will be entered into a lottery to win a replica of Michael Schumacher’s championship winning Ferrari F1 car.
Ferrari will only sell one diamond embedded book per country, which begs the question who’ll become the owner of that R1.8m The Official Ferrari Opus diamond edition set aside for South Africa…
Amazingly, the R1.8m edition is not the most exclusive of all. The very first of these 5 030 books will go on tour with the F1 circus this season, collecting signatures (of all and sundry ever involved with Ferrari’s F1 team, we suspect) along the way before being auctioned off at the end of 2011.
Is the marketing spiel surrounding The Official Ferrari Opus a sign of Maranello being more interested in making money than retaining brand values? Possibly
If you peruse those 852 pages and absorb the content, you’ll surely disagree. It also goes to show, some things can never be experienced to their true value on an iPad…
