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2013-04-19 08:18

AT A LOSS: The Chrysler Group will be losing profits with each Fiat 500e sold in California. Image: Netcarshow

DETROIT, Michigan - Chrysler Group stands to lose an equivalent of R90 000 on every battery-powered Fiat 500 it sells in California, CEO Sergio Marchionne said Thursday, April 18.

Marchionne said Chrysler's new Fiat 500e gets the equivalent of 174km per gallon and will go 55km on a single charge.


But the true cost of the car leaves the automaker with a steep loss on every sale, Marchionne noted during a speech at the Society of Automotive Engineers annual banquet.

"We will lose about R90 000 per vehicle. Doing that on a large scale would be industrial masochism," said Marchionne.

However, Chrysler expects to sell only a few hundred electric vehicles in California to meet the western state's mandate that manufacturers have EVs available for consumers across what is the most important market for new vehicles in the United States.


Despite the heavy use of government incentives, sales of EVs and "plug-in hybrids," which can run on either batteries or use their internal combustion engine, accounted for less than half of one percent of all cars sold in the US during 2012.

"We need to innovate. A decade ago hydrogen was the next big thing, now its electric vehicles. Regulators should be technology neutral."

"We can't anticipate every possible scenario," he said.

Marchionne added despite his skepticism about electric vehicles, Fiat "is recognized as the most eco-performing automaker in Europe. In North America, Chrysler has broken new ground in the reduction of greenhouse gas emissions by offering the first, factory-built, compressed natural gas-powered pickup trucks in North America.


Chrysler has also introduced eight-speed and nine-speed transmissions, "substantially improving both the driving experience and the fuel economy of our vehicles," Marchionne said.

He added that more improvements in the fuel economy delivered by the internal combustion engine are coming.

Marchionne also re-iterated that he believes only "five or six" very large scale automakers will survive. Neither Chrysler nor Fiat would have had a chance to survive on their own, he said. The combination of the two companies gives them the scale to carry out the investment in new vehicle lines.

"I believe that to make an adequate return, an automaker needs to produce a total of at least 6 million vehicles a year and at least one million vehicles per platform."

"The Chrysler Group and Fiat have already completed the convergence of the three principal architectures that will drive more than 80 percent of our total volume," said Marchionne.

Read more on:    electric vehicles  |  chrysler

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