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Chevy Spark becomes a surfmobile

2010-08-05 08:22

California dreaming? Cornwall dreaming more like. This Spark Woody is the latest in a line of Art Sparks created to boost the brand’s image in Europe.

Chevrolet’s new Spark has gained classic surf culture styling inspiration from  - wait for it - the West Coast of England.

Debuting in Cornwall (instead of Malibu, California, as one would expect) the Spark Woody is a modern interpretation of the classic timber station wagon models popularised by Californians surfers during the 1950s.

After pure timber construction ceased, many American manufacturers continued to produce Woodies by employing Di-Noc woodgrained vinyl panelling to maintain the classic timber surface effect.

The Spark Woody was created by adding three-quarter vinyl body wrapping over the car’s blue bodywork.

To further shore up the period beach culture feel of the Spark Woody, the Chevrolet hatchback rolls white-walled tyres on asymmetric eight-spoke alloys.

Riding atop the Spark Woody is an obligatory 7’6 mini-Malibu squash tail surfboard, the perfect tool to explore Newquay area in Cornwall for rippable waves – allegedly the best Brittan.

The Spark Woody is part of a series of Art Sparks created by Chevrolet in the past year. These include a one-off WTCC car by Portuguese art student Jose Rocha and a Spark DJ Car, featuring the world’s largest turntable.

Although one would expect California to germinate a contemporary surfmobile, this Spark Woody's classic surfing lifestyle appeal is in no way diminished by its Cornish roots. From a South African perspective, the Spark Woody would make a perfect winter runabout for J-Bay surfing acolytes.

Is the Spark Woody worthy of being labelled an authentic surfmobile or not?


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