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Bush's Caddy on the way out

2008-08-14 06:18
Cadillac, the quintessential American luxury brand

Cadillac, the quintessential American luxury brand and favoured ride of American presidents and New Jersey gangsters for decades is going to replace its premium STS and DTS saloons with a smaller alternative.

White House fleet buyers may have to replace their DTS fleets soon as Cadillac’s larger cars will be culled after their current life cycles.

General Motors is as financially sound as a wet paper towel sculpture and with sales of its premium Cadillac STS and DTS ranges down 24.7% and 13.9% respectively this year, replacement design plans have been put on hold – indefinitely.

A key indicator of the peril facing the two big-daddy Caddy saloons is the conversion of the DTS production plant in Hamtramck, Michigan to full Chevrolet Volt production by 2010.

Cadillac is seemingly hedging all its bets on the runaway success of the eurocentric CTS sedan and subsequent spin-off coupe and station wagon variants.

Whether Obama or McCain make the White House their home soon, rest assured the fleet of proudly American DTS special service limousine cars will be replaced by something new.

Cadillac’s next best thing should be the forthcoming BRX crossover, which if it becomes the presidential ride will signal surely the first head of state to circumvent the SUV faux pas and go straight to a crossover.



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