The 2007 Rich Car List compiled by British insurer swiftcover.com rates the Zuffenhausen marque's products as the "most likely" to be driven by high earners.
Based on more than 2.7 million online quotas, the company has compiled a top 10 list of the most likely and most unlikely marques chosen by those in its high income earning bracket (more than R600 000 per annum).
In the survey, Porsche topped the desirable list for the second year running, ahead of Jaguar and Mercedes-Benz who switched places for second and third places in 2007.
Lexus, Saab, Audi, Jeep, BMW, Smart and Alfa Romeo completed the top ten. The Italian marque enters the list at the exclusion of Mini, while both Audi and BMW improved by two positions from last year.
Not making the 'top 10' are Honda (12), Toyota (16) and Volvo (23), which slumps 11 places since 2006.
Proton, Daewoo and Mini are the three most unlikely brands driven by high income earners, according to the list.