Bentley has taken the in-car multimedia experience that much further with its Executive Interior Concept for the Los Angeles auto show. As well as unfolding its new Continental GTC for the first firm in North America, Bentley will also be showcasing its next generation mobile connectivity solution with the Mulsanne Executive Interior Concept. Bentley will also, for the first time outside Europe, show off its state-of-the-art interior concept housed within a cabin that takes 170 painstaking hours to create.iPAD STATIONSThe Executive Interior’s array of bespoke business, comfort and entertainment features is designed to allow customers to continue their business dealings or relax between meetings in the comfort of their Bentley's cabin. Passengers seated in the rear of the Mulsanne each have individual Apple iPad workstations with full internet access and a large drop-down LED screen. More traditional finishing touches include a Tibaldi fountain pen designed to copy the Mulsanne’s rotary switchgear and – for the first time on a Bentley – a Yachting-style veneer that blends light and dark tones throughout the cabin. BEAUTY WITH A W12 PURPOSE: The new Continental GTC makes its US debut at the Los Angeles auto show. US DEBUTThe Mulsanne will share its show space with the new Continental GTC, featuring a hand-assembled, six-litre, twin-turbocharged W12 with 423kW/700Nm on tap. It uses a six-speed automatic transmission with a Quickshift function that cuts shift times to a slender 0.2sec. As expected, the GTC’s interior is a study in wood and leather craftsmanship, although high-end technology is also present in the form of a touch-screen infotainment system and 30Gb hard drive.Greater attention has been paid to padding to keep the NVH properties down (and the refinement levels up) by using a three-layer roof and “acoustically-sensitive” wheel liners and front and side window glass.The 2011 LA auto show runs from November 16-27, 2011.