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Bentley sales bounce back

2012-01-04 08:51

CREWE, England - Bentley bounced back to pre-recession levels of demand during 2011, with strong growth in all major markets. Globally, sales were up 37% to 7003 with December sales reaching 1059 (up 69% on the same period in 2010), the best month since Bentley’s pre-recession record of 2007 and the second best month yet for the automaker.

The US continues to be Bentley’s number one market with 2021 cars sold in 2011, an increase of 32%. For the first time, however, China took the second spot with sales for the region virtually doubling to 1839 and surpassing the 2009 record before the end of July 2011.

Other regions that have performed well include Europe with sales figures of 1187 (an increase of 53%). There has been a strong demand for Bentley's in Germany with sales increasing by 88%. The UK proved to be extremely challenging over the past months, but still saw an increase of over 5% with 1031 cars sold.

NEW CONTINENTAL V8

Bentley’s chairman and chief executive, Wolfgang Dürheimer, said: “It has been a tremendously good year for Bentley. The dramatic sales growth reflects a global strength to the Brand and a recognition of the quality, craftsmanship and engineering excellence of our cars.

"It is also testament to the work of the entire Bentley Team whose passion and daily commitment has delivered this outstanding result. It has been particularly pleasing to see renewed interest in Bentley in established as well as and new and emerging markets, all of which is contributing to a positive financial result for 2011," said Dürheimer.

“We want that success to continue and with a new Continental V8 set to attract new customers in 2012, have ambitious but realistic plans which reflect global economic conditions as much as our new product line up,” he said.