Bentley: Bullish in China shop
LUXURY RIDES ON THE UP: Only three months into 2012 and Bentley has already experienced massive growth in its global sales due in part to models such as the Continental GT.
China has proven a tremendously profitable market for Bentley in 2012. The British automaker’s results for the first three months of 2012 show that it is building on its 2011 sales success.
The numbers are up by 46.6% to 1759. China, the world's largest car market, is now Bentley’s largest vehicle market.
Sales in China increased by 84.9% with 578 models sold. Sales in the US, which previously claimed the top spot before being trumped by Japan 2006, also remain strong with the automaker reporting sales increased by 35.6% with 468 deliveries.
The automaker is hoping for a great sales year with its new Continental V8 range to be launched in China and the US.
GREAT YEAR AHEAD
In Europe sales were up 34.4% with 207 models and sales in Middle East were up an impressive 82.6% with 168 cars sold despite the region's instability. As expected, sales in the UK remained static with 233, reflecting the economic conditions affecting the wider UK automotive sector.
Wolfgang Duerheimer, Bentley’s chief executive said: “I am delighted that our first quarter performance has consolidated the growth we saw in 2011 and would like to welcome China to its new role as our largest market.
“Bentley’s customers in China, as those elsewhere, value our emphasis on the finest craftsmanship and automotive engineering. They know that buying a Bentley is an unrivalled combination of luxury and performance. With the unveiling of our SUV concept EXP 9 F we have had a phenomenal start to 2012 and expect to see continued growth over the rest of the year as the Continental V8 hits the global market," he said.