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BMW turns to the key market to sell i3

2015-04-02 14:48

COMES AT THE TOUCH OF A KEY: BMW in Japan is using Amazon to sell its new i3 battery car. Image: Wheels24 / Les Stephenson

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BMW SA chose the potholes-free Western Cape to launch its four-seater battery car, the i3, in South Africa. The chunky little beast turned heads wherever it went - including mountain passes.

TOKYO, Japan - First it was books, then household products. Now you can buy a battery car from online shopping giant Amazon.

The Japanese unit of German auto giant BMW has put its i3electric models on Amazon.co.jp

The high-end automaker's small electric vehicle has proved popular in European and North American markets but BMW Japan wants to find more customers through the online retailer. The car is also available in South Africa

CUSTOMER RESEARCH

A BMW Japan representative said: "We have 46 dealers (which sell the electric model) in Japan but we hope this e-selling will cover the entire market more thoroughly to widen the sales channel and improve convenience for customers.

"So many people are using the website. We would like to research potential customer groups who may be interested in our products."

Two i3 models are available on Amazon.co.jp, a regular BMW i3 with a possible range of 230km and i3 Range Extender that runs up to 300km on one battery charge, the company said.

Customers accustomed to completing their purchases in one click might, however, be disappointed. After loading the car into their virtual shopping cart they will have to wait for a phone call from BMW requesting documents proving they have a parking space and a place to charge the vehicle. - AFP


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