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BMW turns to the key market to sell i3

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<b>COMES AT THE TOUCH OF A KEY:</b> BMW in Japan is using Amazon to sell its new i3 battery car. <i>Image: Wheels24 / Les Stephenson</i>
<b>COMES AT THE TOUCH OF A KEY:</b> BMW in Japan is using Amazon to sell its new i3 battery car. <i>Image: Wheels24 / Les Stephenson</i>

TOKYO, Japan - First it was books, then household products. Now you can buy a battery car from online shopping giant Amazon.

The Japanese unit of German auto giant BMW has put its i3electric models on Amazon.co.jp

The high-end automaker's small electric vehicle has proved popular in European and North American markets but BMW Japan wants to find more customers through the online retailer. The car is also available in South Africa

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