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BMW goes virtual with gaming title

2012-04-25 08:19

VIRTUAL DRIVING PLEASURE: The BMW challenge is a good incentive for fans hoping to pit the monster 1 Series M Coupe against other vehicles. All that's required is a computer and the internet.

BMW has teamed with games developer Eutechnyx to create a new online title for Bimmer fans to salivate over. Auto Club Revolution, will feature virtual models of the 1 Series M Coupé, 135i, M3 Coupé, M5 and the Z4 M Coupé.

Auto Club Revolution features authentic tracks and detailed models but hopes to become an online forum for racing fans and car enthusiasts.

The game has a BMW Experience for fans of the German automaker. Here Bimmer aficionados can race the 1 Series M Coupe on an exclusive track. Once they have successfully completed this challenge, players can transfer the BMW 1 Series M Coupé to the main game for free.

'TECH-SAVVY DRIVERS'

Andreas-Christoph Hofmann, vice-president for brand communication BMW, said: “Our customers are tech-savvy and love to be able to put their dream car together the way they want. Auto Club Revolution can make our models accessible to a large number of car enthusiasts.

“It is extremely important to us that our models are portrayed realistically. Eutechnyx shares our highest quality standards.”

The BMW Experience will go online on April 24. To get more information click here .



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