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Aston goes 007 with new phone

2011-04-01 02:40

“YOUR PHONE, 007”: Featuring a see-through display, Aston Martin’s CPT002 mobile phone should fit the image profile of most of its elite customers like a glove.

If you drive James Bond’s original auto brand in the 21st century, you'd better have an appropriately bespoke cellphone to pair with its Bluetooth system, right?

No great surprise, then, that Aston Martin has announced its latest branded must-have accessory – the CPT002 phone. Revealed at the world’s premier watch and jewellery show in Basel, Switzerland this mobile phone will make your iPhone4-carrying friends instantly dislike you on Facebook...

Designed in conjunction with Canadian luxury-phone maker Mobiado, the CPT002 has a see-through construction when powered down – only illuminating with function icons when in use.


Powered by Google’s Android operating system, the CPT002’s hardware (battery, SIM card and electronics) are all housed in its platinum side pods, enabling the completely see-through, solid sapphire crystal look. It's very much 007-slick and we think even Q would be impressed.

In terms of convergence, the CPT002 should provide a host of social networking functions such as updating your current location (courtesy of its GPS) and uploading images of where you are heading, thanks to the car’s cameras.

This is not the first time Aston Martin has built a custom mobile phone (it partnered with Nokia before) but the company’s CPT002  is a brand extension that truly encapsulates the British sports-car manufacturer’s James Bond credentials.

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