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Aston Martin is ‘coolest brand’

2011-09-28 15:07

COOL WHEELS: The Aston Martin DBS Carbon Edition was shown at the recent Frankfurt auto show.

Aston Martin has scooped the UK’s coolest brand title for the fifth time in six years, beating off a host of top global technology and fashion brands.

Apple and Rolex didn’t stand a chance against the stylish British marque, which was also voted that country’s top automotive brand. Including Harley Davidson, four automotive nameplates made the top 20 list.

A database of the UK’s coolest brands is compiled using a host of sources, ranging from news reports to blogs, before a shortlist of around 1500 brands is drawn up. This list is then whittled down to 500, before the final vote is decided.

Stephen Cheliotis, chairman of the CoolBrands Council commented: “Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool.”

Aston Martin’s line-up includes the One-77 supercar and the V12 Zagato, Vantage and Rapide, and the Toyota-based Cygnet city car.

The Top 20 brands in UK for 2011 are:
1 Aston Martin
2 Apple
3 Harley-Davidson
4 Rolex
5 Bang & Olufsen
6 BlackBerry
7 Google
8 Ferrari
9 Nike
10 YouTube
11 Alexander McQueen
12 Dom Perignon
13 PlayStation
14 Ray-Ban
15 Chanel
16 Nintendo
17 Vivienne Westwood
18 Agent Provocateur
19 Tate Modern
20 Maserati

Which do you think would make SA's coolest brands list? Tell us in the comments section below.

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