50 years of the Porsche 911

2013-02-08 13:43

STUTTGART, Germany - For five decades the Porsche 911 has been the heart of the Porsche brand. Few other automobiles in the world can look back on such a long tradition and such continuity.

The 911 has been inspiring car enthusiasts the world over since its debut as the model 901 at the Frankfurt International auto show in September 1963.


The 911 is also the central point of reference for all other of the automaker’s series. From the Cayenne to the Panamera, each one carries a piece of the 911 philosophy.

The 911, Porsche says, reconciles apparent contradictions such as sportiness and everyday practicality, tradition and innovation, exclusivity and social acceptance, design and functionality. It's no wonder each generation has written its own personal success story.

Ferry Porsche described its qualities thus: "The 911 is the only car you can drive on an African safari or at Le Mans, to the theatre or through New York City traffic."

Many of the ideas and technologies that made their debut in the car were conceived on the race track.

From the very beginning it's been at home on circuits all over the world, earning a reputation as a winner. Two-thirds of the 30 000 race victories achieved by Porsche to date were notched up by the 911.

How Porsche will celebrate:

The 50th anniversary of this iconic sportscar is the central theme of 2013. There will be a wide variety of anniversary events, starting with the “Retro Classics” automobile show in Stuttgart, Germany. The Porsche Museum will ring in the anniversary year with four special exhibits From March 7-10:

• An early-model 911 Turbo Coupé
• A 911 Cabriolet study from 1981
• A 1997 road-going ‘street’ version 911 GT1
• The pre-series Type 754 T7 with its chassis by Ferdinand Alexander Porsche that was a milestone on the way to the 911 design.

The company is also sending an authentic 1967 model 911 on a world tour. Over the course of the year, this classic car will travel to five continents where it will be shown in places such as Pebble Beach (California), China, Goodwood in the UK, Paris and Australia.

As an ambassador for the brand, this vintage 911 will be in attendance at many international fairs, historical rallies and motor sport events.

Fans and interested individuals can follow the car’s progress on a special Porsche website.

The Porsche Museum will celebrate “50 years of the Porsche 911” from June 4 to September 29 2013 with a special exhibition featuring the history and development of the 911. The museum’s own publishing house, Edition Porsche-Museum, will publish an anniversary book entitled “911x911”.


First 911 (1963): Birth of a Legend
G-Series (1973): The Second Generation
The 964 (1988): Classic Modern
The 993 (1993): Last Air-Cooled
The 996 (1997): Water-Cooled
The 997 (2004): Classicism / Modernity
The 991 (2011): Refined by Experience