Wheels24

3 Series breaks records for BMW

2012-03-04 21:00

BMW has shot ahead of Daimler’s Mercedes-Benz to lead the luxury sales bout in the US where its new 3 Series sedan was launched in February.

The sixth generation of BMW's 3 Series will be launched in South Africa from March 12, 2012. Wheels24 will be there.

the Detroit News reports that BMW's US sales grew by 29% to 21 204 in February, 2012 over the same month in 2011. Deliveries of the new 3 Series - alone - increased by 66%.

LEXUS TOPPLED

Meanwhile, Mercedes-Benz’s sales rose 17% in February, 2012, to 18 080 and Toyota’s Lexus grew 21% to 16 678. The results exclude Daimler's commercial vehicles and Smart cars and BMW's Mini, which aren't considered luxury vehicles.

The News says Ludwig Willisch, head of BMW of North America, said in a statement: "The surge in consumer confidence and the launch of the new BMW 3 Series combined to produce the strongest February results since 2007."

Merc’s recently facelifted C-Class sedan and the introduction of a two-door coupe have helped the company to apply pressure on BMW’s effort to retain its new position as the top-selling luxury brand in the US. Until 2011, Lexus was the leader in this segment in the US, the News reported.

Comments
  • zaid.orrie - 2012-03-06 11:47

    This surge in sales might not be restricted to Luxury sector alone - could be a upward trend in US auto slaes generally?

  • Trevor - 2012-03-07 08:39

    I don't know, I'm in Brussels right now and on route I saw the new 3 series...not NEARLY as agressive looking as the out going model. Maybe the change lies under the skin but for me...what I saw, it's almost bordering on...boring, totally opposite route that MB is taking with regards to styling only.

  • Art - 2012-03-08 19:54

    Wait until the new 3 Series owners have to wait for 5 weeks to book their "NEW BEEMERS" in for repairs.... Never Ever will I even allow a 3 series in my Driveway! Sad excuse of a car!

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