Geely sets R99 990 challenge
THROWING DOWN THE BUDGET CAR GAUNTLET: Geely is offering its mid-size 1.5 MK sedan at R99 990. Will it make a dent in the fiercely competitive budget hatch market?
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In the 1990s automakers set a challenge in the South African car market which irrevocably changed budget vehicles to date– a budget car for R9999.
In February 2013, Geely South Africa has cheekily set an informal challenge to its competitors – It's R99 990 MK sedan.
Back in the early 90s the challenge was taken up by various manufacturers who took their entry level cars, stripped them down, and relaunched them as new models.
Geely claims it mid-size 1.5 MK sedan is a budget car that has not been "stripped down".
Henri Meistre, managing director of Geely SA, said: “It's an informal, lighthearted challenge from us to other manufacturers to offer the same great value for money vehicles we do – in terms of specification, size and price.”
The automaker will not be ordering more of its popular MK series before the end of 2013 and will be running out the current model.
Meistre said: “We're expecting the MK’s hatchback replacement late in 2013. The new model replacing it will be a ‘global’ car, designed by Italy’s Giugiaro. It promises higher quality and equipment levels, putting it into a more upmarket segment.”
The MK 1.5 sedan has ABS, EBD, two airbags, aircon, power windows, CD/radio, rear park assist and alloy rims.