PEW PEW PEW! Lexus covered its 2017 IS sedan in an array of LEDs to create this awesome tech display. Image: YouTube
Torrance, California - To highlight the styling of the new IS, Lexus unveiled a custom vehicle wrapped in 41 999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos.
The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.”
IS as work of art
This unique collaboration between Lexus and Vevo showcases the Lexus IS as a work of art, technology and design through the lens of a music video. To create the LIT IS, Lexus used hand-applied LEDs to turn the vehicle into an eye-catching screen.
In addition to broadcasting graphics, the LIT IS can also generate colorful, mesmerizing animations in response to gestures and music.
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The custom car produces 175 000 lumens when fully illuminated, and the LED strips, if placed end-to-end, would stretch 0.5km in length. Lexus says three distinct modes allow the LIT IS to interact with sounds and people in its vicinity. Attract mode features a loop of colorful graphics that highlight the strong lines of the IS and play into its bold styling.
Music Viz mode is designed to respond to music, as the LEDs will create custom, responsive displays that perfectly sync to any song. Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console. This mode directly connects the car and the driver, allowing the person to send a signal and see the car respond.