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Jaguar Land Rover invests $25-million into e-hailing service Lyft

2017-06-13 11:22

AUTOMAKER INVESTS IN APP: As part of a $25-million investment into Lyft, Jaguar Land Rover has agreed to supply a fleet of vehicles to the e-hailing service. Image: AP / Paul Sancya

New York -  The next Lyft car you book may soon be a Jaguar or a Land Rover.

The British company behind the two iconic car brands announced Monday (June 12) that it was investing $25-million into Lyft to help the ride-hailing business expand and develop technologies. As part of the investment, Jaguar Land Rover agreed to supply a fleet of its vehicles.

Develop connected and autonomous services

The investment is from InMotion Ventures, a unit of Jaguar Land Rover that focuses on autonomous cars and other technology.

The collaboration will provide a "real-world platform helping us develop our connected and autonomous services," InMotion Managing Director Sebastian Peck said.

Driverless cars: Who's working with whom?

InMotion earlier invested in SPLT, a Detroit-based digital carpool business. SPLT works with Lyft to provide non-emergency medical transport.

Lyft announced earlier this month that it was forming a research partnership with self-driving startup nuTonomy. The companies plan to look at how passengers book and route a self-driving car and how they interact with it.

San Francisco-based Lyft operates in 300 cities. It has also partnered with General Motors to research autonomous ride-hailing.

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