DOING ITS PART FOR THE ENVIRONMENT: Ford expands its Wildlife Foundation projects in South Africa. Image: Ford
Johannesburg - Ford is making a valuable contribution to the environment and sustainability in South Africa through its Ford Wildlife Foundation, says the CEO and president of Ford SA, Jeff Nemeth.
Ford has a legacy of supporting and partnering with organisations that address environmental education, research and conservation projects in SA. The automaker says it has assisted more than 150 projects and invested over R30m over the past 25 years in this field.
Nemeth said:"Environmental education and conservation is critical for the future of South Africa, and to ensure ecological sustainability which is increasingly under pressure."
Ford is also announces the expansion of its Ford Wildlife Foundation into Africa.
Nemeth said: "As responsible corporate citizens, Ford, its employees and dealers have an obligation to play their part in securing our natural resources for future generations. The Ford Wildlife Foundation allows us to do so in an effective and meaningful way."
The Foundation is supported by Ford and non-government, non-profit partner organisations nominated by Ford. The locally-built Ford Ranger is one of the key models used in its projects.
In partnership with Ford dealers, the Ford Wildlife Foundation vehicles are regularly serviced and maintained to ensure they operate at peak efficiency. There are numerous conservation projects located around the country, including the likes of the Black Rhino Project in KwaZulu-Natal that is focused on protecting and growing this increasingly threatened species.
The Enkangala grasslands project promotes the concept of biosphere reserves and the establishment and maintenance of a biosphere reserve for the high altitude moist grasslands of Mpumalanga, KwaZulu Natal and Free State Provinces.
Environmental education projects that bring information about the country's biodiversity to the population are a crucial component of the Foundation's objectives, as are research projects that investigate the impact of human activities on the environment, such as the Zululand Nile Crocodile research project run by the University of KwaZulu-Natal.