Focus on way to record year two
TOP-SELLER TO DATE: Market analyst Polk shows that Ford’s Focus hatchback/sedan retains its best-selling global vehicle with five months left in 2013. Image: Ford
COLOGNE, Germany – Ford Focus, the world's best-selling vehicle in 2012, is on track to do it again in 2013 with first-quarter global registrations up 18% on the previous year.
Automotive analyst Polk reports that 288 724 Focus sedans/hatchbacks were registered in the quarter ending March 31 – the most recent figures available.
SALES UP 153%
The Focus saw strong demand in Britain, Brazil and China. Registrations in the UK were 25 081 vehicles; Brazil grew by 18% to 7227 and China registered 104 065 - and increase of 153% over first-quarter 2012.
Ford Europe’s VP for marketing, sales and service, Roelant de Waard, said: “The statistics speak for themselves. Our global Focus has struck a chord with customers around the world because it offers remarkable technologies, excellent fuel economy and performance and super driving dynamics at a very competitive price.”
Buyers in Europe can now take home a Focus Electric.
Ford recently announced a new version of its Focus powered by the automaker’s one-litre EcoBoost petrol engine that's capable (Ford's figures) of 4.3 litres/100km and CO2 emissions of 99g/km.
De Waard said: “Continuous development has been critical to the Focus’ global success, as demonstrated by the new Focus one-litre EcoBoost with 99g/km CO2 that will launch in Europe in 2014. It's more powerful than was the first-generation 1.6-litre Ford Focus of 10 years ago while producing 47% less CO2.”
1.5 MILLION A YEAR
Ford has ramped up its production capacity to meet growing demand. In July 2013 a plant in Pacheco, Argentina, came on line so the Focus is now assembled at nine plants on four continents - Germany, Portugal, USA, Russia, China, Thailand, Vietnam, Taiwan and Argentina.
Ford’s factories have a combined capacity to produce more than 1.5-million Focus units a year.