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Fiesta tops Escort for UK record sales

2014-07-24 09:58

FIESTAS, FIESTAS, FIESTAS: The now iconic small car has topped historic sales record in Britain, even overtaking figures for the long-running Escort. Image: Ford UK

BRENTWOOD, England - The Ford Fiesta became the UK’s best-selling vehicle nameplate in history in July 2014 when total sales topped 4 115 000.

The first Fiesta was launched in 1976 and led the small-car segment in the UK for 27 of the 37 years and has been Britain’s best-selling car since 2009 when it overtook the Ford Focus.

The car has now passed the historic record of the Ford Escort which sold 4 105 961 in the 32 years it was on sale in the UK - from 1968 to 2000.

'STRENGTH TO STRENGTH'

Ford has added its cherished “FMC1” registration to a Fiesta destined for Scotland for the Commonwealth Games to mark the UK favourite’s achievement. Netball competitor Sasha Corbin, one of Ford’s athlete ambassadors, chose a Fiesta for the 2014 Games – one of the 1120 Fords supporting the event in Scotland this month.

Mark Ovenden, Ford Britain chairman and MF, said: “The Fiesta has gone from strength. The current car combines style, value, driving dynamics and remarkable technologies such as the multi-award-winning one-litre EcoBoost engine.

"It continues to outsell its nearest retail competitor by more than two to one – and that really tells the story of this extraordinary car.”

More than 40% of UK Fiesta buyers in the UK today choose the turbocharged one-litre EcoBoost engine and almost 90% opt for higher specification – Zetec, Zetec S, Titanium, Titanium X and ST.

The most popular Fiesta in Britain is the Zetec.
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