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Land Rover's CO2 mission

2008-10-10 09:25
The original SUV company - Land Rover - is attempting to offset its customers emissions by balancing manufacturing efficiencies, vehicle technologies and subsidising Mauritian lamp buyers. 

Land Rover confirmed the extension of its CO2 offset initiative to the company's fast growing Middle East market.

The programme, which started on 1 October, will balance emissions from the first 72 000km of customer use on vehicles sold in the Gulf and Levant region and the CO2 generated by Land Rover’s manufacturing operations in the UK.

Stop-start Freelander

The recently unveiled Freelander 2 TD4_e, equipped with intelligent stop-start technology (no, it’s not a euphemism for reliability problems) is now Land Rover's most fuel efficient vehicle to date.

Offsetting CO2 and the development of sustainable technologies are just two strands of Land Rover's integrated approach to tackling climate change. Land Rover is jointly investing £700m in sustainable technologies.

The Freelander 2 TD4_e is the first production vehicle to incorporate technologies from the company’s programme of sustainable engineering initiatives, collectively named 'e TERRAIN TECHNOLOGIES'.
It delivers improved fuel consumption of 0.7l/100km from 7.5l/100km  to 6.8./100km  and an 8% reduction in CO2 emissions over standard EU4 drive cycle.

The 8% improvement equates to a CO2 emissions reduction of 15g/km on the standard Freelander 2 TD4 manual.

Managed by Climate Care, Land Rover conducts the world's largest consumer offset programme. In addition to the French and Middle Eastern markets, the programme – launched in the UK –  has already been taken up by The Netherlands, Belgium, Norway, Sweden and Austria and a number of other international markets are due to sign up later in the year.

Cheaper bulbs for Mauritius?

The latest offset project is designed to transform the domestic lighting market in Mauritius by ensuring energy efficient Compact Fluorescent Lamps (CFLs) become the preferred lighting product in over 330,000 Mauritian homes.

Durable, energy efficient CFLs can be costly but with Land Rover's investment, the difference in cost is subsidised, enabling Mauritians to buy the lamps for the price of less efficient incandescent. We don’t understand how this offsets the emissions of the hundreds of British army Defenders roaming around the Middle-East, but a noble idea under Tata ownership none the less.

Phil Popham, Land Rover's Managing Director, said: "At Land Rover we are determined to ensure sustainability is integral to our business. Despite a tough economic climate it is important that Land Rover carries on showing strong leadership in this area to secure a sustainable future for our business.”

“While we work to reduce our impacts through the development of new technologies we continue to be proud of our CO2 offset projects we run with Climate Care that positively and profoundly affect both infrastructure and behaviour in many countries around the world. In 2009 we shall bring more of our markets into the programme."

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