DUCATI AT COLOGNE SHOW: Ducati has unveiled its highly-anticipated motorcycle Scrambler at the 2014 International motorcycle show in Cologne, Germany. Image: Ducati
• Iconic style and design
• Ducati 'looks forward with confidence'
• Ducati double in German Superbikes
COLOGNE, Germany - At the end of the first day of Intermot 2014 – the International Motorcycle Fair being held in Cologne, Germany from September 30 to October 6 – Ducati finally unveiled one of its most keenly awaited of motorcycles - the Ducati Scrambler.
Ducati set up a Ducati Scrambler brand-dedicated space in the exhibition area of its Intermot 2014 stand that involved both public and news media in an original presentation using the yellow containers in which the bikes arrived.
DUCATI SALES ON THE UP
Claudio Domenicali, CEO of Ducati, said during the media conference: "This year Intermot is especially meaningful for Ducati. We continue to grow steadily as we have for several years now. The past 12 months confirm this positive trend - up 5% over previous ones and a sales record."
IMAGE GALLERY: 2014 Ducati Scrambler
Domenicali was also proud that a Ducati 1199 Panigale R had won the German Superbike championships - Constructors' and Riders' - then the event got down to the business of the day.
Cristiano Silei, vice-president for Ducati sales and marketing, said: "Presenting the new Ducati Scrambler brand means for us opening the doors to an entirely new, fascinating, absolutely contemporary world.
"We have reinterpreted an iconic motorcycle, part of our history for more than 50 years, in a fully modern way, designing and building the Ducati Scrambler as if we’d never stopped making it.
"The four bikes of the Scrambler family are starting points on a path to personalisation that will make every one a unique, free-spirited bike as individual as the person riding it.”
PURE RIDING FUN
The Ducati Scrambler is described as "a contemporary bike that expresses the pure essence of motorcycling".
"Wide handlebars and a long seat provide a comfortable, relaxed riding position and, together with the low weight, low centre of gravity and slightly knobby tyres, ensure pure riding fun whatever the situation," Ducati says.
“Post-heritage” design, the bikemaker adds, gives a contemporary take on the iconic bike built by Ducati back in the 1960's and 70's. "
This Ducati Scrambler, though, is no retro bike: it is, rather, intended to be just how the legendary Bologna-built motorcycle would be today if Ducati had never stopped building it."
The Icon version, in yellow and red, is joined by Urban Enduro, Full Throttle and Classic models - each, Ducati says, offering its own style and performance-related interpretation of the Scrambler spirit. The Urban Enduro, with its “Wild Green” paint job, is for enduro enthusiasts.
TO THE LIMIT
Full Throttle is for riders "enthralled by the flat-track racing world who have a penchant for pushing things to the limit". Classic is for aficionados and sports a 1970's design.
The headlight and tank are described as forming a key part of the Ducati Scrambler look. Rounded with classica elements, it uses a glass parabola and LEDs around the rim as a parking light.
"Seat and tank," Ducati says, "have been carefully designed to give the Ducati Scrambler appealing proportions. It's a compact bike that instils confidence from the very moment you set eyes on it.
"It’s been sized to make it accessible to all motorcyclists and the long seat maximises comfort and can accommodate a passenger comfortably."
An oil and air-cooled L-twin two-valve 803 cc engine powers the Ducati Scrambler; it has an 88mm bore, 66mm stroke and has been redesigned to give smooth acceleration throughout the rev range.
Moreover, thanks to a vast range of apparel and bike accessories, to be presented in November 2014, the Ducati Scrambler offers a virtually unlimited range of exclusive personalisation and lifestyle options.
The Ducati Scrambler will be in Ducati showrooms early in January 2015.
For more information on the Ducati Scrambler visit Scramblerducati or the Scrambler Facebook page.
Watch the video below:
The Land of Joy from Scrambler Ducati on Vimeo.