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Daimler dealer, finance app takes off

2014-07-02 14:31

SUPER TOOL: Daimler says its mobile app and finance calculator tools are proving to be beneficial to Mercedes-Benz dealers. Image: Mercedes-Benz

  • 'myMBFS' App downloaded over 100 000 times
  • Quarter of a million visitors to the MB Financial Calculato
  • Further digital customer interfaces enhanced

SINGAPORE - Daimler Financial Services Africa and Asia Pacific has reached an important milestone with over 100 000 downloads of the popular myMBFS app to date.

The app allows users to locate the nearest Mercedes-Benz dealer, contact a customer service representative, calculate monthly payments on a Mercedes-Benz of their choice and see current promotions from the automaker's financial services.

'DIGITAL MOVEMENT'

Daimler Financial Services' regional director and head of digital touchpoints Andreas Hinrichs said: "Consumer behavior is changing, and the way we access information has become increasingly mobile. We constantly aim to be at the forefront of this digital movement, by providing self-service tools to deliver the best customer experience."

Another achievement was the near 250 000 unique visitors to the its financial calculator in just over five months in 2014. The mobile device-friendly calculators allow users to easily browse vehicles of their choice and find out the monthly finance or leasing rate.

According to the automaker, each the myMBFS App and the financial calculator benefit the company's dealers as they help to drive sales and generate leads by giving customers a tool they can use to shop even before walking into a showroom floor.

Hinrichs continued: "These benchmark numbers are a clear testament to the value existing and prospective customers see in our innovative digital solutions.

"Already, inquiries generated via the app and the calculator have led to the acquisition of customers. And as customers increasingly move online for their car buying decisions, we expect these numbers to further increase."

Daimler will continue to enhance its digital offerings. For now, the app with integrated online account management is progressively being rolled out across the region. This will give existing customers the added ability to manage their automotive financing in a secure manner from any smartphone and tablet device.
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