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2012-10-22 09:16

ICONIC LOGO MAKEOVER: Above shows the 2013 Chevrolet Covette's logo along with previous versions dating back to 1953.

GEORGIA, USA – Chevrolet has confirmed that its seventh-generation Corvette will launch in January 2013 in Detroit, USA and has released its new crossed-flags logo for the car.

Ed Welburn, General Motors vice-president for global design, said: "This Corvette deserved an all-new emblem. The new flags reflects the character of the next Corvette - much more modern, more technical and more detailed than before – to underscore the comprehensive redesign of the entire car."

The new logo was unveiled at Road Atlanta, as Corvette Racing celebrated a sclean weep of the 2012 production-based American Le Mans Series (ALMS) GT championship. Chevrolet took the Manufacturer's and Team championships. Oliver Gavin and Tommy Milner won the Drivers' championship with four wins from nine races ahead of the 2012 ALMS season finale.

SEVEN CLASS WINS

The results make Corvette Racing the most successful team in ALMS history with 77 class wins, eight Drivers' championships, and nine Manufacturer and Team championships since 2001.

The team has also taken seven class wins from the 24 Hours of Le Mans since 2001 and will continue to use the Corvette RC6.R for the 2013 ALMS season as the C7.R is expected to make its racing debut in 2014.

Tadge Juechter, Corvette's chief engineer, said: "Winning the ALMS championships with the Corvette C6.R, against prestige competitors from Ferrari, Porsche and BMW, is the perfect send-off for the sixth-generation Corvette. The seventh will build on that success - we set out to build a world-challenging sports car with design, refinement, efficiency and driver engagement second to none.

"The result is a truly all-new Corvette. There are only two carry-over parts from the C6 used in the C7 – the cabin-air filter and the rear latch for the removable roof panel."

CHOSEN FROM 100 DESIGNS

The Crossed Flags logo has been a hallmark of the Corvette since its introduction in 1953, one a racing chequered flag and other the Chevrolet "bow tie" emblem with a French fleur-de-lis. The design has evolved over the years but has been featured on more than 1.5-million Corvettes built from 1953 to 2012.

More than 100 variations were considered before the final design was selected.

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