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Chev powers 'Turbo' the snail

2013-05-28 07:29

SUPER SNAIL: Chevrolet has teamed up with Dreamworks to bring Turbo the snail to life. The movie premiers in US movie theatres on July 17. Image -Youtube

DETROIT, Michigan - General Motors said Friday (May 24) it is helping promote an animated snail who will make his debut on the big screen later in July 2013, through the Chevrolet brand.

DreamWorks Animation SKG Inc. partnered with Chevrolet designers to help create animated versions of a Chevrolet Camaro and Indy cars that appear in the upcoming film 'Turbo'. The movie hits theatres July 17.

Watch the Turbo preview

The Detroit News reports that Turbo, a snail and the main character in the movie, receives his super speed after he encounters a Camaro according to GM. The Chevrolet bowtie is seen during the Indianapolis 500 in the film, as it will be at the actual race this weekend.

Chevrolet’s chief marketing officer Tim Mahoney said: “ ‘Turbo’ is one of the most anticipated films of the northern summer and we couldn’t be more excited about this collaboration, which aligns perfectly with Chevrolet’s renewed presence in IndyCar.

“Millions of future drivers will be inspired by Turbo to realize their dreams both big and small.”

SUPER-FAST SNAIL


Chevrolet has created a real-life replica of the Camaro featured in 'Turbo'. The car was displayed at the 2013 Geneva auto show in March and will be at the Indianapolis 500 this weekend according to the DetNews.

The brand also will use 'Turbo' as part of a global advertising campaign.

DreamWorks Animation chief marketing officer Anne Globe said: “In a film about a slow snail who dreams of being fast, who better than Chevrolet to give our hero his first taste of high-speed driving on the open road?”
  


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