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'Change' to drive 2015 Joburg auto show

2014-09-26 13:41

FRESH OUT OF THE BOX: A wrapped Audi fresh out of shipping containers at the previous Joburg auto show. In 2013 automakers thrilled fans with its performance theme. Image: AUDI

  Gallery

Wheels24's roving Johannesburg motorcycling correspondent DRIES VAN DER WALT took a day off to visit the 2013 Johannesburg International Motor Show. Here are his thoughts - and his pictures.

Change is the driving force behind the structuring of the 2015 Johannesburg International Motor Show scheduled to take place from October 14-25 2015.

Event organisers says change has transformed how people buy cars, how they relate to brands and how they interact with technology and the Joburg auto show has "embraced this change evolving from an information exchange to an immersive, experiential people engagement platform".

Visitors to the 2015 show can expect even greater opportunities to interact with their favourite brands and vehicle models. There will be ride 'n drive activities; a 4x4 track to test the ruggedness and capability of their favourite vehicles and numerous opportunities to meet motoring personalities and brand ambassadors.

'IN THE DRIVING SEAT'

Leading the innovations will be the introduction of a Techno Lab showcasing trends and technology and their effect on the automotive world. The latest in high-tech trends including robots such as Honda's Asimo, solar and hybrid power technology, the convergence of the mobile technology and the automotive industry demonstrating the future of connected cars will be on display.

The Show Theatre is another highlight which will showcase unveilings of the latest models and a sneak preview of models yet to be introduced to the South African market.

In keeping with the theme of greater interactivity the organisers will set up a dedicated website inviting public interaction and providing the public with an opportunity to share with the organisers their favourite brands and what they would like to see on show.

The Joburg auto show plays an integral role in the automotive business sector in Southern Africa and the theme for 2015 show will be 'Placing Africa in the Driving Seat'.

DOING IT JOZI STYLE

In view of October being National Transport Month the Johannesburg Truck and Bus Show will also see a focus on transport with a dedicated commercial sector conference together with workshops and meetings addressing the requirements and infrastructure required for greater movement of both passengers and goods as local volumes are expected to continue to grow in future years.

Founded in 1996 as Auto Africa the exhibition, says organisers, has always played a strong role as the continent's leading automotive showcase and joined the ranks of international motor shows such as Paris, Geneva, Frankfurt and Tokyo when it gained OICA Ranking in 2004.

A change in ownership in 2008 saw the show owned by the industry through the  National Association of Automobile Manufacturers of South Africa.

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