JEFFREY'S BAY - A gruesome road-safety campaign complete with mock-accident scenes using blood-spattered fake limbs protruding from mangled cars has upset residents of Jeffrey's Bay.
The display, set up in the Eastern Cape holiday town by police, a towing service and a taxi business, also showed an arm protruding from a grave, Beeld reported.
It featured car wrecks with the limbs of mannequins splattered with blood-red paint protruding from car windows and a white cross and a grave topped by rocks, from where the 'arm' protrudes.
Warrant Officer Petra Els of Jeffrey's Bay police said the campaign was a community-driven effort to raise awareness of the dangers of alcohol abuse.
"The project is not trying to upset people or fuel emotions," she said. "We want to drive home the reality of making a wrong decision."
The Kouga Municipality, under which the town of Jeffrey's Bay falls, said it would investigate the displays. Municipal spokesperson Laura-Lee Randal said she knew nothing about the campaign and that no permission had been granted to display the car wrecks on municipal land.
"Although we agree with the message," she admitted, "the head of the traffic department will meet the police to find a better way of conveying it to the public."
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