CAPE TOWN - Minister of transport and public works Robin Carlisle, awarded the first winner of the Western Cape's Safely Home Road Safety Reward campaign with their share of a R50 000 prize in January 2013. The campaign was launched in December 2012 and aimed at rewarding drivers for good behaviour on our roads over the festive season. CASH PRIZE INCENTIVECarlisle said: "The initiative is part of a behavioural economics technique aimed at establishing a culture of obeying road rules by promoting an identity of responsible road users." The Western Cape offered a cash opportunity to vehicle owners and drivers who remain fine-free over the holiday season. Two cash prizes of R25 000 will be rewarded to qualifying drivers, drawn at random, from drivers with their vehicle(s) registered in the province. Carlisle said: "I would like to congratulate Andrew Cupido on being randomly drawn and verified to win the Safely Home Road Safety Reward of R25 000. "Cupido is a testament to the type of behaviour and attitude that should be characteristic of all vehicle owners and motorists; responsible citizens that understand that obeying road rules is a non-negotiable, and in doing so realise that they, quite literally, are the ones that will be key in reducing the carnage on our roads. "These citizens are the ones that should be lauded and rewarded in this way."According to the safely home website: "All drivers in the province are automatically entered into the draw, and winners will be drawn from those who meet set criteria and ensure that their details on the National Traffic Information System (eNaTiS) are correct and up to date."Read the terms and conditions here!Do you think this is a good way to curb accidents and road deaths in the Western Cape? Could the funds have been better spent elsewhere? Email us and we'll publish your thoughts or use or Readers' Comments below.