Audi has taken the back off its new R8 V10 plus supercar for a video which allows a clear view of the 410kW engine in action - and the full aural show.Watch the videoThe film, which captures the excitement of the R8 accelerating to full throttle, has already been viewed over 205 000 times since it first went live on YouTube.PUSHING BOUNDARIESThanks to augmented-reality technology - used for the first time by Audi – users of the free image-recognition app Blippar are able to view this video by pointing their phone at print and poster advertisements of the car, instantly bringing 2D photographs to life.Kristian Dean, national communications manager for Audi UK, said: "The car pushes boundaries in terms of performance and innovation. The use of Blippar technology allows people to interact immediately with the car and get under its bonnet in a way they simply would not be able to do with a 2D advertisement alone. The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line."Augmented reality opens up a whole new world of marketing potential and will only become more exciting as more brands embrace such apps. Audi is proud to be one of the first major brands to use this new technology - an approach in keeping with the company philosophy of Vorsprung durch Technik."