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LONDON, England - Sprucing-up a car may traditionally be a male preserve but with women in the UK now accounting for 40% of owners of a private car* a recent survey suggests that the male stereotype as the predominant car-carer is now wrong.
Research involving more than 2000 male and female drivers by car-care brand Armor All has shown that Britain’s increasing number of female car owners, up 72% since 1994, are arming themselves with bucket, sponge and car polish as often as men.
The survey sponsor's marketing manager, Veronica Fung, said: "It’s no longer a man’s world at the wheel or, it appears, in the driveway. Only nine percent of women drivers interviewed believe strongly that car-care is a man’s job** and most are, literally, hands-on."
And forget the car wash...
LESS TIME FOR CAR PAMPERING
Nevertheless, the research also pointed to time being the limiting pamper-factor with more than 80% of female participants stating they spent less than two hours a month cleaning their car.
* Source: Department of Transport. Vehicle Licensing Statistics 2013
** This contrasts starkly with the survey sponsor's equivalent research in Germany where 90% of women drivers owners interviewed considered car care a man’s job
The survey was conducted in England and 2017 private-car drivers (male 863, female 1154) participated - Newspress
Who washes the family car at your house? Email us and we'll publish your thoughts on Wheels24.
Research involving more than 2000 male and female drivers by car-care brand Armor All has shown that Britain’s increasing number of female car owners, up 72% since 1994, are arming themselves with bucket, sponge and car polish as often as men.
The survey sponsor's marketing manager, Veronica Fung, said: "It’s no longer a man’s world at the wheel or, it appears, in the driveway. Only nine percent of women drivers interviewed believe strongly that car-care is a man’s job** and most are, literally, hands-on."
And forget the car wash...
LESS TIME FOR CAR PAMPERING
Nevertheless, the research also pointed to time being the limiting pamper-factor with more than 80% of female participants stating they spent less than two hours a month cleaning their car.
* Source: Department of Transport. Vehicle Licensing Statistics 2013
** This contrasts starkly with the survey sponsor's equivalent research in Germany where 90% of women drivers owners interviewed considered car care a man’s job
The survey was conducted in England and 2017 private-car drivers (male 863, female 1154) participated - Newspress
Who washes the family car at your house? Email us and we'll publish your thoughts on Wheels24.
