27-colour Landy built for UK knight

Land Rover worked with British designer Paul Smith to create a unique 4x4 - a one-off, 27-colour, Defender with luxury trim! GALLERY

Next Ranger bakkie for SA unveiled

Upgraded engines, new tech and new front... Ford's next Ranger bakkie will arrive in SA later in 2015. We have details and gallery!

Bankrupt Suzuki to exit the US?

2012-11-06 12:20

SUZUKI STRUGGLING IN THE US: Suzuki could exit the US following the announcement that it sole distributor in the country would be filing for bankruptcy protection.

NEW YORK, USA - Japanese automaker Suzuki said it would shut down its vehicle business in the United States and file for bankruptcy, citing a strong yen and weak demand for its cars in the US.

American Suzuki Motor Corp (ASMC), the automaker sole distributor, said it has debts of R3-billion. ASMC said that it would continue selling motorcycles, all-terrain vehicles and marine products in the US.

Suzuki sold 26 000 vehicles in the US in 2011, a fraction of rival Japanese automakers such as Toyota, Nissan and Honda.

WEAK DEMAND

ASMC said: "(We) recognised it will be unable to maintain profitability with respect to the automobile marketing business."

The Suzuki division, which employs 365 people, said it has faced difficulties due to the Japanese currency and weak demand for its vehicles in the US market.

Warranties on vehicles already sold in the US market would be honoured despite the filing, it added.

The Japanese firm has focused much of its attention on emerging markets including India where its profitable Maruti Suzuki joint venture is the nation's biggest automaker.

NEXT ON WHEELS24X
Read more on:    models  |  vehicle  |  us  |  cars  |  suzuki

Read Wheels24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
13 comments
Add your comment
Comment 0 characters remaining

Inside Wheels24

Why the Porsche Coty controversy sucks

'Our SA Car of the Year is something to be proud of,' writes PHILIP HIGGO, who agrees with Porsche's Macan diesel earning the 2015 title. Find out why...

There are new stories on the homepage. Click here to see them.