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BMW is employing artificial intelligence to promote its ground-breaking electric cars through an automated information service.

LONDON, England - BMW has taken a world lead by using artificial intelligence to promote its "ground-breaking new electric cars" through an automated information service for UK customers.

‘BMW i Genius’ uses computer software to interact with potential customers in a live question-and-answer format that works through mobile platforms. Users simply text a question relating to BMW i and the BMW i Genius system will instantly respond with a detailed and helpful answer.

'UNIQUE CHANNEL'

The program can interpret words, their context and the sentiment behind each question. Subsequent questions can be asked allowing an informative, real-time conversation. It was developed by London Brand Management, in partnership with other businesses. LBM's founder, 19-year-old Dmitry Aksenov, said: “We're delighted to have been chosen as a partner for the launch of this exciting and innovative electric vehicle.

"Like the BMW i3, our artificial intelligence software is groundbreaking and provides a unique channel for BMW and its customers to make better buying decisions."

BMW Group UK marketing director Chris Brownridge said the company’s marketing approach for its battery cars was as innovative as the cars themselves. “BMW i Genius can understand each question and respond just as if you were talking to an expert. It perates around the clock - no need to go to a dealer."

To use the BMW i Genius service users need to text their question to the shortcode 84737. The programme will then activate and generate a response regarding the BMW i3 or i8.

RANGE OF SERVICES

Two BMW i cars are confirmed for production, the battery-powered BMW i3 megacity vehicle and the plug-in hybrid BMW i8 sports car. The i3 is BMW’s first fully-electric production car and is due in UK showrooms in late 2013. Like the i8, the BMW i3 has an all-aluminium chassis combined with a passenger cell made entirely of carbonfibre-reinforced plastic.

BMW i will encompass a range of premium services for mobility aimed at optimising the use of parking spaces, recharging infrastructure, ‘smart’ satnav, route planning and access to other BMW vehicles on an "on-demand" basis.

BMW claims to be the first premium vehicle manufacturer to offer such a comprehensive ownership package surrounding electric mobility.

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