The new 3 Series Convertible has innovations, unique technologies and powerful yet low emission engines, and BMW claims it will offer unparalleled levels of performance and refinement.
Clearly a 3 Series, the Convertible is differentiated in design at the front, back and side from the Saloon and Touring variants with its visually elongated lines and wide stance.
The new Convertible also features the first electronically-operated folding hard-top roof offered by BMW and is the world's first car to be offered with SunReflective seat cooling leather.
Under the skin, it will be powered by two efficient yet powerful engines at launch.
The 162 kW 325i does 0-100 km/h in 7.6 seconds and has a top speed of 152 km/h, while the 228 kW twin turbo 335i rockets to 100 km/h in just 5.8 seconds, and runs up against the electronic limiter at 250 km/h.
The new 3 Series Convertible features a three-piece electronically-operated retractable hard-top - a first for BMW.
Not only does the new roof deliver the highest levels of refinement and insulation but it also offers added security, better visibility and a greater feeling of space and light for occupants.
Because the roof features a larger rear glass windscreen and side windows, visibility has improved by 38 per cent compared to the outgoing 3 Series Convertible.
And, unlike any other convertible, owners of BMW's latest open-top can enjoy the warm weather and leave the roof down for prolonged periods without singeing themselves on the seats or armrests, thanks to BMW's unique SunReflective Technology leather upholstery.
Special pigments embedded into the leather help reflect infra-red radiation ensuring treated areas that are exposed to sunlight for a prolonged period can remain up to 20 degrees cooler compared to untreated leather.